Promoting customer engagement is critical to your brand’s ongoing success and sustainability. Customers stick with brands that provide significant and relevant information throughout all stages of the shopping journey. Keeping them engaged is easily one of the most important things you can do for your business.

Consider this example from Vintage Boho Bags and their happy customers.

If this is the type of engagement you want for your Shopify brand, you need a reliable mobile app engagement strategy to retain customers in the long run. Vajro’s mobile app builder provides several opportunities to engage your customers, like push notifications, live selling experiences, app-exclusive benefits, and more.

This article provides a step-by-step guide on using Vajro to implement a complete customer engagement model to delight your customers. 

Let’s get started.

Why customer engagement matters

There are plenty of surefire ways to engage your customers and foster better relationships with them. But why should you?

Customer engagement can completely transform your brand’s overall success. Some of the main reasons why you should focus on your customer engagement model using solutions like Vajro include:

• Positive customer engagement means more customer loyalty, as engaged customers are likelier to remain loyal to a brand.
• Happy customers encourage repeat business, increasing revenue and helping you stand out among your competitors.
• An engaged customer is more likely to become a brand advocate through word-of-mouth marketing, which can attract new customers to your business.
• When you engage your customers through surveys and feedback, you get valuable insights to improve your brand in the future, fostering an environment of continuous improvement.
• Customer engagement plays a massive role in reducing customer churn.
• Engaged customers have a high lifetime value and contribute more revenue to the company over time than customers who aren’t engaged with your brand.
• Investing in a customer engagement model enhances the customer experience and ensures a seamless customer journey across touchpoints.

Configure loyalty programs

Your customers are 70% more likely to spread the word about your brand when they’re part of a loyalty program – so if you haven’t invested in one of these programs yet, now is the time. 

We have curated this extensive material that helps you analyze 80+ loyalty program examples from top DTC brands. Download it now.

One of Vajro’s main capabilities is configuring unique loyalty programs that help keep users engaged and enhance your overall mobile app engagement strategy. Vajro’s mobile app features allow you to personalize the customer experience, offer exclusive rewards to loyal customers, and provide exceptional customer service for long-term buyers. 

Personalize your push notifications

An essential part of keeping customers engaged with your mobile app is having push notifications to ensure your brand is at the top of customers’ minds. Sending a single onboarding-related push notification for your new mobile app users can increase your retention rate by 71%.

Vajro’s features for push notifications allow you to do the following:

• Add rich, dynamic media using images, videos, and GIFs in your push notifications.

• Schedule and automate notifications based on individual customer behaviors, whether you’re welcoming new users, announcing sales, or reminding users about abandoned carts.
• Use advanced audience segments to personalize communication for different users.

• Receive emoji support to boost open rates and add some fun to your push notifications.

Create gamified experiences to boost engagement

Providing customers with exciting, gamified experiences can enhance the app experience and convince users to interact with your brand. Personalized, gamified experiences are one of the most effective ways to convince customers to use your mobile app, increasing engagement and helping your brand thrive.

Check out this stunning example from Vintage Boho Bags. They gamified the mobile shopping experience by hosting a viral giveaway on their app homepage.

Gamified experiences can also include quizzes and surveys within your mobile app or rewards wheels that allow customers to receive exciting, limited-time offers. 

For example, Himalaya Wellness has a 4-step quiz on their app that enables customers to analyze their health through a set of generic questions. At the end of the quiz, customers can download the report. The app then shows generic health tips and recommends products based on the health report. The best part? There’s also an exclusive discount code for customers who took the quiz.

Vajro allows you to use creative channels to gamify the shopping experience, enhance customer success, and promote an engaging customer experience.‍

Enhance live selling to personalize the experience

Live selling is one of the best ways to keep the interest intact among your long-term customers. Live selling describes selling products on a live stream, enabling you to interact with your customers in real time, share your story, and create a personalized shopping experience.

‍Live selling platfoms like Vajro can help you build a lasting relationship with your customers, promoting trust through engagement. Vajro empowers you to promote your live selling sessions through push notifications that keep customers engaged and aware of your offerings. 

Palette of Threads uses Vajro’s powerful combination of push notifications and live selling to drive customer engagement and increase their customer retention by 69%. 

Vajro’s live selling capabilities enable you to:

• Broadcast your live sessions on multiple channels – your app and your Facebook Pages, simultaneously.
• Boost your engagement using interactive FOMO bots that trigger a welcome message and notification when users add products to their carts during a live sale.
• Use the replay feature for customers who miss a sale, allowing them to rewatch and purchase from your past streams and increase passive revenue. More than 30% of the total live sale revenue comes from replays.

‍Use advanced analytics for clearer business decisions 

Increasing your engagement and retention rate is impossible without access to advanced analytics that offer insights into user behaviors. 

Vajro provides advanced push notification analytics to provide insights into how well your campaigns are performing and what types of engagement you can draw from push notifications. Vajro also provides reports on your audience details, including analytical reports about your live sale audience. 

Personalize your branding

A distinct brand image and voice are crucial to keeping loyal buyers engaged and interested in your offerings. Vajro ensures you can personalize your branding strategy across various touchpoints, helping you foster a personal relationship with your target audience.

Enhancing your customer engagement model through personalization using Vajro is critical to your overall brand success. Vajro provides industry-appropriate themes that account for your customer’s needs and expectations.

Vajro also allows you to customize your offerings with over 10 widgets that can lead customers to specific collections and landing pages, creating an appealing, interactive platform.‍

Create a customer engagement model with Vajro

Vajro provides one of the best platforms to boost mobile app engagement and interact with your customers. With Vajro, you have the resources necessary to create an engaging app store presence that converts your visitors into loyal customers.

From loyalty programs to gamified experiences, live selling, and more, Vajro enables you to encourage continuous engagement, ensuring long-term success.‍

Get a demo of Vajro today or start a free trial to see how a mobile app built with Vajro will help you enhance customer engagement and take your sales to the next level!